A&W Root Beer
A&W Root Beer, now rebranded in a modernized take on the original logo and branding which has not been updated since 1995, creates a stronger connection between the logo and website by establishing a “craft beer” appearance. My goal is to craft an updated appearance that will communicate itself well to a younger target audience, as A&W strives to bring their root beer and restaurants to the new generati
Year
2024
Client
A&W Root Beer
In recent years, A&W has been working to redefine their brand by designing for a younger audience, Therefore, I strived to create a “craft beer” appearance for the logo and bottles, as this will help A&W reach their new target audience.
The new brand embraces the appearance of an iron branding on a root beer barrel to continue with the craft feel. This idea also carries into the advertising which will be found on billboards, posters, and social media posts.